Media Planning

An important component of Marketing Strategy of an organization, Media Planning, is the “Process of designing & scheduling the media plan that shows how the advertising effectively reaches the target audience at the right time and at the right place “. On development of a new product, it is very essential to integrate the product awareness among the masses. This can be achieved by optimally utilizing the ever-expanding list of advertising options. We facilitate you this, by being that voice which will guide you to navigate safely, but achieve your target effectively, in this often bewildering media placement choices of today.

How we do?

Among the finest of Digital media planning companies and experts in setting up digital media planning campaigns across fields, with our media planners, who opt for the most productive way to reach the targeted market, you will always be glad that you reached us in time. Our dedicated team of professionals will assist you in effective Media Planning, which will also enforce product awareness among your targeted audience. We will assist you in finalizing the right place to sell your particular product, and the most effective media for endorsing them. Through our Media Planning, we could advice you of the best advertising space, the best segment of consumers to be targeted, and the best media to be followed for optimal revenue generation in the most cost effective manner. We realize that every business is unique, and hence provides every business with a customized and unique Media Planning service.

Our Values

Effective strategies

An individual map is created according to the customized needs of the clients for achieving scalable results

Campaign Design

After detailed analysis of the product, company and its brand awareness, we assist you to decide upon the best campaign design to be followed targeting your specialized consumer segment

Conversion Monitoring

With our specialized team we would be able to provide you with the total number of conversions effected, besides providing you with the necessary leads for implementing effective conversions.

Cost Effectiveness

Our decade long experience in this industry has enabled us to search for better alternate and cost effective options, which can be utilized for efficient media planning. This benefit is passed onto our clients by providing cost effective media planning solutions.

What we do

Our Media Planning specialists, who are always on their search for innovations, also keep a track of the latest happenings in this industry, which may have an impact on the current trends in various fields. Our dedicated team, will not only assist you in identifying the best consumer segment or demographic segment, which you should aim for advertising your product, but would also provide you with the most cost effective media planning strategy, which could provide you with the targeted results, which you had aimed for.
In other words, our effective media planners will assist you in all the ways to ensure your business objectives are achieved in the prescribed budget by their recommendation of the best possible media planning.

The process of our media planning activities involves,
Situation analysis: Analyzing the current trend
Objectives : Define the theme of advertising
Target group analysis : Analyzing the right Time , Place & audience
Strategic media planning: Analyzing the right media mix within the Budget
Detail planning/Optimization: Fine tuning the process to move to execution
Execution : Controlling, documentation, Invoicing
Evaluation/Controlling: Analyzing what is the effectiveness & the Reach of advertising

Why choose us?

With our specialized Media Planning team we are among the few who set media objectives that best reflect the requirements of the brand and its category, utilizing the research data readily available supplemented with our own analysis. With a periodical analysis on the target audiences’ media consumption habits, we recommend change of brand media strategies. With differentiated and customized plans for individual customers meeting to their individual needs and targets, we are among the few who you could rely on effectiveness of your campaign in the most cost effective manner.

WhatClients Say

We do not only provide SEO and Internet marketing services but we also offer a wide array of related services such as SEO friendly web design, pay per click, affiliate marketing, website audits, social media optimization, branding and several others.

  • One of the best theme I have ever used. Every minor detail has been taken care of. Clean, Modern Design can be used for any type of website. Excellent template.

    John Anderson
    John Anderson
    Risotto Co
  • Lida has assisted me with questions in regards to web hosting and has offered me more insight in half an hour than my current host did in all the years I have been with them.

    Lida Smith
    Lida Smith
    Mexin Co

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